One of the hardest decisions to make when starting a new app is which platforms to target. A mobile app gives you more control and better performance but isn’t as universal as the web. If you’re making a mobile app, can you afford to support both iOS and Android?
What about trying to build a mobile app and a responsive web app? Ultimately, the best experience for your customers is for your app to work everywhere, but the development and maintenance costs of that can be prohibitive.
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