Big news from Google: Within a few months, the infamous search engine will divide its index to give users better and fresher content. The long-term plan is to make the mobile search index the primary one. Why does this matter for e-commerce website owners?
Well, it will enable Google to run its ranking algorithm differently for purely mobile content. This means that mobile content won't be extracted from desktop content to determine mobile rankings. That's definitely something that retailers can leverage, thanks to AMP. This article outlines how to get started with AMP and how to gain an edge over the competition with your e-commerce website.