When creating a mobile application, a developer imagines a model and the way users will use the application. One problem that developers face is that users do not always use an app the way it was envisaged by the developer.
How do users interact with the app? What do they do in the app? Do they do what the developer wants them to do? Mobile analytics help to answer these questions. Analytics allow the developer to understand what happens with the app in real life and provide an opportunity to adjust and improve the app after seeing how users actually use it. To put it simply, analytics is the study of user behavior.