Location-based services are growing in popularity every day, and beacon-based services are tipped to be the advertising goldmine of 2016. You may already be using location data and beacons to enhance your users’ experience with your websites, apps and wearables. However, the use of location data is not without limits.
Developers must become aware of international privacy laws, as well as industry codes of self-regulation, that govern its usage. Following laws and codes, while also adhering to best practice principles through frameworks such as privacy by design (PbD), will ensure public trust in your app as well as in your services as a developer.
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