So how do you sell a design system to the client? How do you establish a shared commitment within the company to put a pattern library on the roadmap? As designers and developers, we often know and see the benefits of an overarching system that radiates consistency throughout the different experiences of a company. But sometimes it's seen as a very unpredictable investment, and the value isn't necessarily visible right away.
In his article on Selling Design Systems, Dan Mall suggests to illustrate how fractured an organization is by printing out its different presences online and putting them on a large board as an example of all the wasted money and effort that goes into making sites from scratch, one-by-one, needlessly reinventing the wheel every time.
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